Duke K

Born in 0000 / Male / Married

LS Tower 27 FL. Hangang-ro, Yongsan-gu, Seoul, Korea.  Mobile) 82 10 3 215 1307   E-mail : tylenol2004@naver.com

Marketing Manager

Qualification Highlights  

Broad range of experience in Consumer Health-care (OTC) industry with 16 years of experiences in sales & marketing.

In-depth knowledge on Consumer Healthcare industry with undisputable proven success case (TYLENOL).

Comprehensive understanding over consumer marketing area via extensive experiences in Global leading OTC brand marketing management. (TYLENOL, LISTERINE, NICORETTE, NIZORAL…etc.) 

Good knowledge on “Process Excellence” - Led process improvement project.(Green Belt project)

Proven inter-personal skill – put high priorities on “collaboration & teaming”

Innovative strategic thinker – led industry trend (1^st brand web-site launch in the category, Introduce WOM marketing, In-School program…etc.)

Customer/consumer - oriented mindset.

ATL & BTL expert including Market Research, TVC production, Media planning, Trade promotion, professional activities (seminar, symposium…etc.) and Sales reps. training. 

Key Achievements

Marketing Manager – Johnson & Johnson consumer         Dec 2006 ~ Present               

Responsible for Consumer Healthcare Group in Johnson & Johnson marketing department. Managed marketing process for global leading brand such as “Tylenol, Nizoral, Nicorette, Rogaine & Visine”

Took initiatives in marketing process integration project, 2007~2008

Led sales distributor consolidation project (Zuellig vs. Janssen Pharmacy Business Unit). 2007 ~2008 

Led J&J and Janssen OTC division integration project ; 2007~2008

Led product renewal project across the function ( On-going)

Managed two New product introduction project in 2007 (Listerine, Visine)

Participating “Regional OTC Strategic Plan Development leadership Team” (on-going)  

Transferred into J&J as a result of Johnson & Johnson’s acquisition of Pfizer Consumer Healthcare at the end of 2006

Marketing Manager – Pfizer Consumer Healthcare,            Nov. 2005 ~ Dec 2006               

Achieve PCH’s 21% growth vs. previous year by introducing series of innovative marketing strategy and adapting work knowledge into newly growing organization.

Nicorette maintained volume share and became No.1 in 2^nd Half of the year.(when Public Healthcare Center business combined) Despite of unfavorable external environment and new competitor’s entries.

Cleocin -T recorded 86% growth vs previous year by introducing In-school promotion and award winning web-based WOM marketing. 

Led regional marketing leadership team. (Rogaine & Visine). 2006

OTC Tylenol Franchise manager – Janssen Korea                      1998 - 2005

Made Tylenol market leader in the 1st Half of 2005. (IMS 2Q YTD. 2005) sales increased by 210 % during 98’~05’. While most of the OTC products were declining. Achieved 16% market share growth in this stable market. enjoying 100% price increase (KRW 650 to 1,300)as a result of brand’s good performance (1999~2005)

Initiated “Smart choice campaign” which led Product’s 4 consecutive year double digit growth exceeding targeted profitability. 

Took initiatives in setting up PBU (Pharmacy Business Unit). sales reps. training and support team development.(2002) 

Launched 6 TVC for Tylenol resulting in increased Awareness by 12% (22% to 34%) while main competitor experienced 10% decrease.

Well segmented and targeted media mix strategy made Tylenol the most efficient spender in the category in terms of CPRP. ( Universal McCann data.)

Won “Korea Advertising Awards” silver medalist with print ads. “TYLENOL – Passion” 2005   

Started affinity marketing programs that reached 6,000 school nurses (50% of target universe) nationwide.

Won “Brand of the Year” award from consumer group 2002, 2003, 2004 & 2005.

Product Manager–Prepulsid®                                                    1995 - 1998

Managed new product introduction (Sachet and Solution type Prepulsidâ), including definition of user requirements research, leadership of cross-functional product development teams, post-introduction follow-up/support.

Created advisory board that locked out competitors. 

Initiated & Drove E-marketing concept in Marketing area and Launched product focused Web site for the First time in this industry 1997.

Proposed “Gastro School for Pharmacist” program which is benchmarked by other company.

Sales Representatives                                                             1993-1994 

Top 10% sales achievement in the 2^nd year (1994).

Well managed 120 direct accounts (pharmacies) with differentiated/advanced customer service tools.

 Education

Masters of Business Administration (MBA), Korea University, Seoul, Korea, 2002.

Bachelors of Arts (BA), KyungBuk National University, Daegu, Korea, 1992.

Skills & Achievements

Official TOEIC score 945. (As of Apr. 1999) 

Logistics Training team course No.33K./Office level computer training to manage motor pool function , Eighth United States Army, 1989.

Certified English Tour Guide by Korean National Tourism Corporation, 1991.

Working level knowledge on MS Office (Excel, Word, PowerPoint)

Janssen Excellence Award, 2002.

Nominated Johnson & Johnson Stock bonus recipient, 2002.  

Won “Dean’s medal of Honor” from the Dean of Korea University Business Administration department. 2003

Won “PM of the year” selected by sales reps. 1999, 2001, 2004

Six sigma project  “Improving Forecasting Accuracy” improved F.C. by 20%.   2004.

Won 2004 Asia Pacific Non-stock award.  India, Mumbai. 2005.

Won “Brand of the Year” award from consumer group 2002, 2003, 2004 & 1^st half of 2005

Korea Advertising Awards “Silver medalist” with ads. “Tylenol- Passion” 2005.

Won “Regional Marketing Excellence Award” with WOM marketing program for Rogaine & Cleocin-T. 2006

Ewha women’s university commissioned professor for the 1^st semester 2006.

Training

APMPW (Annual Asian Pacific Marketing Planning Workshop) 1995~ 2005

Product Manager Orientation, Thailand, May 1995

Johnson & Johnson Advertising School, Singapore, October 1997

OTC University I, World-Class Marketing Seminar, Philadelphia, USA, May 1999

Janssen Korea “ISO 14001” Committee member, 2000 ~ 2004

OTC University II, Athens Greece, May 2001

Participated as a fellow facilitator in the OTC e-Marketing and e-Professional Marketing sessions

Process Excellence Task Force Team, by Johnson & Johnson, Nov. 2002 ~May 2003

Management Fundamentals for Johnson & Johnson Manager, May 2003 ~ Apr 2004

Advertising Leadership Process II ( for Seniors ), Hongkong, Sept. 2003

Negotiations Strategies, Seoul. Oct. 2003

Green Belt Pr